• Infographic: A Marketer’s Guide to Posting on LinkedIn

      It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX, 80 percent of B2B social media leads come from LinkedIn.

      Amanda Walgrove/ The Content Strategist- 49 readers -
    • Infographic: The Top Salaries in Content Marketing

      Content strategists must’ve been good last year because they’re set to enjoy a salary boost in 2017. That’s according to new research from The Creative Group, a staffing firm which collected data for more than 120 creative and marketing jobs across the U.S. After looking through the data, the companies pinpointed the eight highest-paying tech and creative careers.

      Amanda Walgrove/ The Content Strategistin Content- 55 readers -
    • 23 Content Marketing Predictions for 2017

      Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Now we’re back, ready to hope for the best, plan f ...

      The Content Strategistin Content- 57 readers -
  • Infographic: The Science of Brand Voice

    Whenever I talk to brand marketers, I always make sure to ask them one question: How is your content different than what your competitors create? It’s a simple ask, but I’ve noticed that people have trouble answering it. And a lot of them sound the same. They mention things like truly caring about the customers and using an authentic voice.

    Jordan Teicher/ The Content Strategist- 16 readers -
  • Why Consumers Want Brands to Take a Stand on Social Issues

    Rob Holzer remembers the first time he came to Cannes six years ago after starting Matter Unlimited, an agency focusing on ad campaigns that drive positive social change. “People would sort of just tilt their head nicely and be like, “Oh. That’s nice,” Holzer recalls. “But, like, how are you guys going to make any money?” Since then, Matter Unlimited has thrived helping brand ...

    Joe Lazauskas/ The Content Strategist- 14 readers -
  • What Is a Content Audit and Why Do You Need One?

    Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing all content produced by your company.

    Dillon Baker/ The Content Strategistin Content- 12 readers -
  • How Huge Founder Aaron Shapiro Measures the ROI of Design

    Six years ago, I launched a site to cover the intersection of advertising and technology in New York. One of my first profiles was on Huge—a small, red-hot Dumbo design agency that had designed a mobile streaming app called HBO Go. This past summer, I caught back up with Huge founder Aaron Shapiro, who has since turned his small shop into a full-services operation with thousan ...

    Joe Lazauskas/ The Content Strategistin How To's- 19 readers -
  • 2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

    Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015, which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.

    Joe Lazauskas/ The Content Strategistin Social- 11 readers -
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