• All You Need To Know About Ad Recovery

      One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade ago, adblocking rates have skyroc ...

      Marketing Technology Blog- 83 readers -
    • 8 Ways for You to Create Content that Creates Customers

      These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those decisions online.

      Douglas Karr/ Marketing Technology Blogin Content- 29 readers -
  • JARVEE: Windows-Based Social Media Automation Software.

    JARVEE is an affordable platform that operates in place of a social media team to ensures your online brand’s success by growing, driving more traffic, and driving more leads to your business. Because it’s a windows-based desktop software, it doesn’t have many of the limitations of service APIs and third-party automation platforms.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • 9 Deadly Mistakes that Make Sites Slow

    Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead they’re losing tons of money because ...

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How to Set Up 3-Point Lighting for Your Live Videos

    We’ve been doing some Facebook Live videos for our client utilizing Switcher Studio and absolutely loving the multi-video streaming platform. One area that I wanted to improve on was our lighting, though. I’m a bit of a video newbie when it comes to these strategies, so I’ll continue to update these notes based on feedback and testing.

    Douglas Karr/ Marketing Technology Blogin How To's- 10 readers -
  • Not Every Content Strategy Needs a Story

    Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most people aren’t seeking stories.

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • What is an Ad Server? How does Ad Serving Work?

    It may seem like a pretty elementary question, “How are ads served on a website?” The process is quite complex and happens in a remarkably short period of time. There are publishers all over the world that provide the relevant, targeted audience the advertisers are attempting to reach. Then there are advertising exchanges throughout the world, though, where advertisers can tar ...

    Douglas Karr/ Marketing Technology Blogin How To's- 12 readers -
  • RetargetLinks: Target Ads to Third-Party Sites You Share

    As your brand becomes an authority online, it’s not expected that you rewrite and publish every piece of news that’s published out there. In fact, many sites and resources have much more authority than your brand. Since they did such a fantastic job, sharing their articles will help build your credibility and authority online.

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 4 Essential Strategies For Your Multi-Location Business Online

    It’s not a surprising statistic, but it it’s still quite staggering – over half of all in-store sales were influenced by digital last year Tweet This! in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate searc ...

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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